Project Name:  Print conversion 1833 4 x 1.2Kg Pack: Litho – Standard Flexo – Coated Flexo

Client: AJ & RG Barbers

BRIEF: REDUCE COSTS OF FOOD PACKAGING

Looking to reduce their packaging costs, AJ & RG Barbers approached Atlas Packaging to find cost saving solutions for a Litho Gift pack for their Vintage Reserve Cheddar cheese.

Not only was cost a factor, but Minimum Order Quantity stipulations on their existing packaging prohibited any design changes due to the high order volumes that were required to be stored.

It was also crucial that we matched their existing branding perfectly on the packaging, due to the global marketing of the product.

All of these factors were considered during the consultation process.

SOLUTION: HIGH QUALITY, LOW COST CORRUGATED PACKAGING

Given Atlas’s experience with the corrugated print process, along with our continuous investment in high tech machinery and our skilled personnel, we were delighted to be given the opportunity to showcase our expertise with AJ & RG Barbers. The artwork for the packaging had already been produced but required amendments to tailor it to a different print process without compromising on quality or detail. With the guidance of our Graphic Designer and Print Technician, we then went one step further to develop a glossy print finish for the corrugated packaging.

Services provided -

  • Design consultation to discuss graphic work.
  • Graphic design to make the artwork more “flexo friendly” without compromising on quality of artwork or print.
  • Print technicians and Ink suppliers were consulted to retain consistency in the reproduction of brand colours.
  • Commercial support to keep design/origination and process costs down

OUTCOME: REDUCED PACKAGING COSTS, INCREASED DURABILITY AND IMPROVED BRANDING

Being an Export Box, this product will travel across the Atlantic to the USA where durability and appearance are paramount to ensuring continued supply. The client is hopeful that the improved quality of the packs will increase sales, whilst the glossy finish will add further value to the contents.

https://www.barbers.co.uk/