Client: Caterlink

Brief: Reduce Cost of Litho Lam Counter Top Display Box

Call Caterlink, a long-standing Atlas Packaging client, wanted to reduce the cost of their current Litho Lam Counter Top Display Box, which was based on a FEFCO 0421 style case.

The current Litho Lam box held excellent shelf presence and presented the contents and the brand extremely well, so any solution couldn’t compromise the success of the current format.

Solution: Litho Lam Counter Top Display Box

The existing hinged lid style FEFCO 0421 offered a good practical design of a transit box, which then transformed quickly and easily into a counter top display.

The current graphics meant Atlas had to produce as Litho Lam. Atlas Packaging’s £2 million investment in an EMBA machine with infrared driers meant the current Litho graphic could be replicated using high quality post print flexo, on clay coated corrugated board.

Atlas Packaging worked closely with Call Caterlink’s in-house design team to develop the graphics whilst ensuring that all brand guidelines were adhered to. The objective was to provide a solution that mirrored the current box design, but was suitable for high quality flexo.

The boxes were printed four colour flexo, using the infrared driers to cure the ink on clay coated board.

Benefit: 50% Cost Saving on Packaging

The new High Quality Flexo Box has retained all the key features of the old Litho Lam Box but with a dramatic cost saving. On a like for like order, the new packaging has delivered close to a 50% saving on the packaging production costs.

The new packaging still provides a counter top box with the same strength and integrity to be used as a transit / shipper box and by using clay coated corrugated board, the box has still retained its glossy high quality finish.