The Plastic Free North Devon movement will be showcased to an international audience next week when the Tour of Britain races through Devon. Television viewers across the UK and worldwide will see a large piece of temporary Land Art that’s being installed on Capstone Hill in Ilfracombe. A 30 metre wide by 18 metre tall bike made from renewable and recyclable / ocean recovered materials will stand out on the hillside close to the Atlantic Ocean.

Ilfracombe is at the forefront of helping to reduce the use of plastic and Sarah Hiscock, Ilfracombe’s Community Engagement Coordinator believes this will take the environmental message far and wide: “Ilfracombe already has plastic free designated status and so we’re really excited to have this piece of Land Art that celebrates such an important environmental message here in Ilfracombe.”

What's hiding behind the heart at Ilfracombe? It's obscuring a piece of land art at Capstone Hill.

What is the heart obscuring in Ilfracombe? But we know you'll love the land art when you see it!

Stage 2 of The Tour of Britain takes place on Monday September 3rd with some of the world’s best cyclists racing from Cranbrook to Barnstaple. While the race won’t directly pass Capstone Hill, with the cyclists racing down Ilfracombe High Street instead, the Land Art will be seen from the air. The Tour is organising a competition this year for the best piece of Land Art and the huge bike has been officially entered and should be filmed from race helicopters and beamed out as part of the television coverage.

Organisers have also been provided with the philosophy behind the bike according to Claire Moodie from Plastic Free North Devon: “The bike frame is made from cardboard which is a sustainable product made from recycled paper and the spokes come from plastic we’ve collected from North Devon’s beaches along with plastic from North Devon Council’s recycling collections. We’re highlighting how people can use less single use plastic in their lives and recycle as much as possible. This is a great showcase for what people in North Devon are doing to help our environment and our fantastic coastline.”

Ilfracombe will also be decorated on race day with plastic free bunting and plastic free Devon flags with shops in the High Street encouraged to create recycling based displays. The cardboard and bike design is being donated by cardboard box manufacturer Atlas Packaging of Barnstaple working with Ilfracombe Town Council, North Devon Council and the Plastic Free North Devon organization.