It’s not a Cock and Bull story – What the bike turned into a penis was all about

A giant cardboard and ocean recovered plastic bike put on Capstone Hill in Ilfracombe, North Devon that made headlines around the world after it was rearranged into the shape of a penis has done organisers a favour according to the group behind the bike. Atlas Packaging and Plastic Free North Devon say the act of vandalism has helped the bike’s plastic free message to ‘get out there’ so says its organiser Seth Conway:

“We put the bike in place and it got some good publicity but then somebody rearranged it into a penis and the picture was used by media outlets across Europe and as far away as Australia! But it means  the message about plastic free alternative packaging has reached millions of people.”

Bike on Capstone Hill in wide shot

Barnstaple cardboard packaging manufacturers Atlas Packaging designed and built the 30 metre wide bike out of corrugated cardboard sheets after being approached by Ilfracombe Town Council for help on the land art project to celebrate the Tour of Britain cycle race coming through the coastal town. Ilfracombe has already been given plastic free designated status because of the promise by traders to cut out single use plastics as much as possible. The idea was then hatched to incorporate ocean and beach recovered plastic in to the bike’s design to promote the work of Plastic Free North Devon and its 2 minute beach clean campaign. People who may previously not have heard about efforts to reduce the use of plastic will now have been reached says Claire Moodie from the voluntary organization:

“It’s just a great way of spreading this important message to lots and lots of people and to echo what North Devon and all the towns and villages in the area are doing to combat the issue that’s so relevant at the moment.”

Fully enclosed beer box being held by man

A fully enclosed box with instant brand recognition 

Images of plastic floating in the world’s oceans has prompted a rise in the number of voluntary groups cleaning up beaches and directly encouraging businesses to seek out plastic free alternatives for their products. Atlas Packaging has recently been highlighting the products that it makes in its Barnstaple factory that are direct replacements to plastic packaging. In one example given by the firm, drinks producers can cut out plastic shrink wrapping around cases of bottles by switching to a fully enclosed cardboard box instead with the brand imagery printed on the box.

IT'S NOT A COCK AND BULL STORY