Here at Atlas Packaging we pride ourselves on producing corrugated cardboard packaging that comes from a renewable and sustainable source that is also 100% recyclable for the end user. So when news broke about a new environmental initiative from our friends at Lightfoot, we had to find out more.
Lightfoot boxes designed by Atlas Packaging on display at the launch of 'Breathe Exeter'
The environmental initiative 'Breathe Exeter' was launched last week by Lightfoot CEO Mark Roberts at an event at St James Park, the home of Exeter City Football Club in association with Exeter's business based Grow Magazine. The company is encouraging anyone who drives in or around Exeter to fit a Lightfoot device in their car. They're hoping that 10% of drivers in the city will do that by the end of 2019. Based on statistics achieved by drivers who have the fuel saving technology already, Lightfoot predicts that there would be a saving of 5,500 tonnes of CO2 being released into the air in the city as well as saving drivers £8.5M in fuel costs. Mark Roberts said:
"We want Exeter to become the first shining example of community activism having an immediate impact on our environment. With the support of local organisations, businesses and individuals, we can deliver a real, sustained impact on the level of emissions in our area."
Atlas Packaging have been working with Lightfoot to develop the packaging for the technology that is easily fitted in to vehicles. Our structural and graphic design teams helped to create the stand out style of the packaging and advised on the look of the finished product which is Litho printed on to solid board. It's a great example of two Devon firms with a shared ethos on the environment working together to bring innovative and much valued products to the market.