Call Caterlink, a long-standing Atlas Packaging client, wanted to reduce the cost of their Litho Lam Counter Top Display Box, which was based on a FEFCO 0421 style case. The existing box held excellent shelf presence and presented the contents and the brand extremely well, so any solution couldn’t compromise the success of the current format.
But Atlas Packaging’s £2 million investment in an EMBA machine with infrared driers meant the current Litho printed box could be replicated using high quality post print Flexo, on clay coated corrugated board which cut the packaging cost by 50%!